Marketing Services

Website proposal for Dan Dance

This proposal outlines the website that Michael Lake can build for Dan Dance in order to recreate his online presence. 

The site will provide Dan with an ability to showcase and promote his solo piano playing and trio for new corporate and private gigs in Milwaukee and the surrounding area. It will also provide Dan with the means to attract potential fans to leave their name and email so that they can be kept up to date with Dan’s performances.

The site will also provide Dan a hub for his private teaching so that prospective students can find him, learn more about his teaching, and contact Dan to discuss lessons.

Dan will receive the following from Michael’s building of a new website:

  • Design of the following pages on Dan’s site: Home, About, Music, Calendar of gigs, Teaching, and Contact.
  • A contact form that sends private teaching inquiries directly to Dan’s chosen email address
  • Creation of page for Dan’s polo announcing that will not appear on the main site navigation. This page can contain audio samples of Dan’s play by play, photos, bio, and the means to contact Dan for those announcing gigs.
  • Basic search engine optimization for each page and a site map submitted to Google to optimize search results leading to the site
  • Installation of SSL for standard security protocols
  • A site built on the WordPress platform

In order to attract fans and potential private students to leave their name and email on Dan’s site, some sort of simple product (“lead magnet”) will need to be created to entice them (audio sample, piano playing tips, etc.). Michael can help design and package the product at the hourly rate listed below. 

In order to collect contact information from fans and students and to send email to those audiences, a Mail Chimp account can be set up by Michael. All the mechanisms will be put in place to collect and organize contact information, and automatically send out a welcome letter (written by Dan). Michael will create an instructional video on how to send email out through that Mail Chimp account and to interpret statistics on opens and clicks.

After the initial maintenance period outlined below, Dan will be responsible for keeping his gig calendar up to date and for sending out email.



  • A new website as outlined above: $820
  • Design and packaging of “lead magnet”: $35/hour (A time estimate will be provided before work is started.)
  • Stock imagery if and as needed: (charged at the cost of imagery from the stock image site). No stock photography will be purchased without Dan’s prior approval.
A reasonable limit should be put on revisions after completion of the site. Complete satisfaction with the finished site is Michael’s priority, which should be accomplished with no more than three major revisions not including fixes such as wrong links, typos, etc.
Once the site is completed, Dan will compile a list of elements he wishes to have changed or questions about aspects of the site that will be immediately addressed by Michael. This initial list is considered revision one.
Michael will provide light maintenance for 90 days on the finished site such as keeping plugins up to date and helping maintain the gig calendar if desired by Dan. If longer-term maintenance is desired, a separate proposal can be provided.
One half of the website payment is payable upon acceptance of agreement and the balance is due upon mutual agreement of the site being complete and online.
Payments can be made through Paypal, Venmo, or Zelle.

Michael created for me much more than just a beautiful website. His work on the site continues to help me clarify my professional future as a player, teacher, and writer.

Oh… and grass doesn’t grow under Mike’s feet. Ask him to do something at 1pm and it’s finished at 1:27. Total pleasure to work with!”

– Denis DiBlasio/sax, Professor, Director of Jazz Studies, Rowan University

Scroll the image to see Denis’ entire home page…

This is just a fake book example for the type of website I can build for you. Just trying to use a little humor here!